Station Profile

 

Format & Call Letters

Agriculture News/Talk/Weather  The FARM 93.5 FM & 580 AM

Format Description

The FARM is your one-stop shop in West Jefferson and the surrounding area for all things farm, ranch, news, weather, and local sports!

Agriculture generates 20 percent of the U.S. gross national product. The FARM is dedicated to being the premier agriculture source. From keeping producers informed about what’s happening in their industry to educating consumers we keep you informed with the latest agriculture news you need to best manage your business.

Farmers and ranchers listen to The FARM for farm news, weather, markets, and ag information. In fact, According to Brownfield Ag News found that radio surpassed all other forms of media for farmers and ranchers every single day and that 89% of farmers and ranchers listened to farm radio nationwide at least three times per week!

The FARM reports on farm and ranch news including poultry, dairy, beef, horses, sheep, row crops and forages, farm business management, product information, farm safety, new ag initiatives, organic farms and farming, legislative matters, rural issues, market conditions and more for ranchers and producers.

The FARM has been locally owned and operated and strives to bring content to the airwaves that farmers in a saturated market can rely on daily. The FARM keeps listeners informed.

For those in agriculture, The FARM provides the most comprehensive coverage of markets, farm news, and coverage of local, statewide, and national events. If agriculture needs to know, they turn to The FARM.

The FARM delivers Ag News that connects producers with consumers. More ranchers & farmers listen to Ag Radio more than any other radio format!

The FARM is targeted to reach Affluent Men 35+ with high earning power in their prime spending years.

- The Ag News/Talk Format is the No.1 format to market to producers & farmers.
- The Ag News/Talk Format targets adults aged 35 + and producers 25+.
- The Ag News/Talk Format has some of the most educated and affluent listeners.

The FARM Ag News Talk format is a very effective way to reach new customers with a high disposable income.

The FARM Listener Profile

The FARM targets listeners in their prime spending years.

The All Ag Rado listener:

- Are the decision-makers of their household and/or farm.
- Are loyal and listen for long periods of time.
- They are business-savvy and look for information to keep them informed on their market and their businesses profitability.
- Are primary 35 to 64+ with a secondary demographic: 25 to 54.

Gender Profile: the majority of The FARM's listeners are males. Most of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Most of The FARM's listeners are married or engaged.

Occupation Profile: The FARM targets individuals who are employed full-time in a variety of occupations including farmer, rancher, owner, manager, professional, clerical, trade, skilled sales, and technical of farms or ranches.

Education Profile: The Ag News/Talk Format attracts listeners that are well-educated. The majority have attended or completed college.

Activities: The FARM attracts listeners who actively participate in exercise and fitness, biking, hunting, fishing, boating, golfing, gardening, and hiking. 

The FARM listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Investments: The FARM targets listeners who have high incomes, are homeowners, and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

The FARM listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with The FARM.

 
Consumer Spending And Investment Profile

The FARM's News/Talk/Sports Radio format attracts consumers that spend heavily in the following categories in the past year.

Many of The FARM's listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased wine and beer in the past year. 
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

The FARM targets listeners with retail purchasing power.

The FARM Listeners Have Spending Power!

The FARM targets homeowners. A huge category with these consumers is home improvement.

Home Spending: The FARM listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

 The FARM Ag News/Talk/Sports Radio targets listeners with purchasing power.

 

The FARM Listeners In The Past Year:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.

The FARM listeners are in their prime income and spending years.

 

The FARM Is Built For AG Advertisers

Ag Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

Ag Talk radio is the best environment for an advertising message. Because Talk Radio is the spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

Ag Talk radio is a resource. Because listeners use it for Ag news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

Ag Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

The FARM is unique among other radio formats. Due to the nature of this format, people listen to The FARM differently.

The FARM is a high-impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest Ag news, sports, weather events, and stories. 

The FARM listeners are actively listening to get the Ag information they want. Your commercial message cuts through and gets heard on The FARM.

Research has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must-buy for advertisers wanting to increase business.

The FARM is built for Ag advertisers. We deliver an affluent audience that can't be reached by any other radio station making The FARM a great investment to help you get more customers.

The FARM News Talk format is one of the strongest radio formats for farm news in the USA today!

The FARM Line-up Monday & Thursday

The FARM features some of the most highly listened-to Ag news in the area.

Monday's 12:30 PM Ashe County Extension Service News.

Thursday's 12:30 PM Farm Service Agency Report.